Welcome to our Global Agency Business Report: the most comprehensive and best roundup of intelligence about PR agencies ever produced.
Here in print you will find 59 agency profiles, from the biggest global firms to smart boutiques, rankings tables containing the top 150 US and top 30 global agencies, plus analysis and data to bring these to life.
This is supplemented online by much more content, including extra profiles, regional perspectives from the top 20 global agencies, video interviews, features, and much more.
We’ve inserted all agencies into our rankings tables, including holding company firms that rely on Sarbanes-Oxley to recuse themselves from submitting financials – in these cases we produced educated estimates.
The picture across the top 30 global firms and 181 US agencies is remarkably consistent: On average, everyone is up 7%. The global market represented by the top 50 firms is $7.87 billion. In the US, the market represented by the ABR is $4.94 billion, 83% comprised of the top 50. There are 49,305 people working at the top 50 global firms – 24,383 at the 181 US shops, with 80% of them at the top 50.
It is a fascinating read and bodes really well for the industry – 7% is a tidy growth rate and it’s completely consistent across the board. It has been a mammoth task spread across our regional teams in the US, UK, and Asia, and we hope you like it.