Apple's senior PR director Kerris exits, following Dowling's promotion

Kerris' departure comes less than a week after Apple named Steve Dowling its new VP of communications.

Apple's senior PR director Kerris exits, following Dowling's promotion

CUPERTINO, CA: Apple’s senior director of worldwide corporate communications, Natalie Kerris, announced via Twitter that she is leaving the tech giant.

Kerris’ departure comes less than a week after Apple named Steve Dowling VP of communications, dropping the interim from his title and making him the official replacement for Katie Cotton, who left the company last year.

Re/code questioned what Kerris would do last October when Dowling was tapped as interim PR head.

"Being passed over for the top comms job can’t be sitting well," Re/code wrote.

Kerris tweeted on Wednesday that it was time to move on, including a quote from Steve Jobs: "If you do something and it turns out pretty good, then you should go and do something else wonderful, not dwell on it too long. Just figure out what’s next."

"I'm retiring to enjoy life. Two weeks in Italy with my family gave me a new perspective," Kerris said in an emailed statement to PRWeek.

She declined to disclose more information on her departure, and she deferred comment to Apple about her replacement.

It was not immediately clear if Kerris has already left the company, but her LinkedIn profile says this is her final month there.

Apple representatives were not immediately available for comment.

Since joining Apple in 2001, Kerris has helped introduce the company’s most iconic products to the world, including the iPod, iTunes, iPhone, App Store, iPad, MacBook Air, and most recently Apple Pay and Apple Watch.

While at the company, she worked directly with former CEO Steve Jobs, current CEO Tim Cook, and SVP of design Jonathan Ive to "reshape Apple's narrative from tech underdog to industry disrupter, through the meteoric rise of the iPhone to become the world's most valuable and profitable company," according to her LinkedIn profile.

Prior to Apple, she served as director of global corporate communications for three years at Intershop.

Earlier in her career, Kerris was senior PR manager for Netscape, before it was acquired by AOL in 1999. She also previously served as PR manager for Claris Corporation, an Apple subsidiary; and senior PR specialist for Frame Technology, before it was acquired by Adobe in 1995.

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