Smarkets bets on Stature PR for comms and strategy

Online betting exchange Smarkets has appointed Stature PR to raise its profile among consumer and trade media following a three-way pitch.

Purves: Stature MD will help Smarkets reach consumers and trade media
Purves: Stature MD will help Smarkets reach consumers and trade media
Stature will deliver a year-long campaign to promote Smarkets, and also run a full-service press office and provide content strategy.

Alex Wheldon, chief marketing officer at Smarkets, said: "Having now reached the £1bn milestone, it made sense to engage a PR agency. Stature PR’s creative initiatives, overall strategy and understanding of our brand impressed and we look forward to cementing a strong working relationship with them over the coming months."

Duncan Purves, managing director of Stature PR, said: "We are thrilled to be working with Smarkets at this pivotal point. Helping them reach the next phase of their brand development is a hugely exciting prospect."

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