The OutCast Agency: Agency Business Report 2015

The OutCast Agency saw an increased number of leads last year.

Alex Constantinople, CEO
Alex Constantinople, CEO

Principal: Alex Constantinople, CEO
Ownership: Next Fifteen Communications Group
Offices: San Francisco, New York, and Los Angeles
Revenue: $25 million
Headcount: 99

The OutCast Agency saw an increased number of leads last year. CEO Alex Constantinople says a lot of companies were seeking the firm’s expertise to tell their "innovation story."

"Our innovative services saw growth and we did a lot more video work last year," she explains. "We were helping clients with content creation, offering social, digital, and creative services."

The firm saw a revenue increase of 19% from 2013 to $25 million, which exceeded expectations by 6% and outpaced last year’s growth of 11%. New business was worth $4 million, while organic growth garnered $5.6 million. Profit margin was 30%.

"The volume of incoming leads and more people looking for services was a surprise," the CEO says.

Making sure the firm has the right talent to handle client demand is a priority for Constantinople.

"We don’t want to grow too fast, so we are making sure we develop people and that they do the best work for our clients," she adds.

To contend with growth, the firm opened an office in Los Angeles in July.

"With the growth in the tech space in terms of venture funding, we thought it would be a good time," says Constantinople of the new office.

In 2014, the firm added Etsy, Rent the Runway, West Elm, Patagonia, business development adviser Assembled Brands, Defense Advanced Research Projects Agency, app Talko, IT systems management and security startup Tanium, and WeWork, a real estate business focused on startups.

In addition, the firm became AOR for Enjoy, a startup headed by Apple’s former head of retail Ron Johnson, which aims to aid shoppers making online purchases.

Projects the firm has been working on include helping ride-sharing company Lyft with buffing its image by trading in its hallmark fuzzy mustaches that drivers place on the front of their cars for "glowstaches" – plastic glowing mustaches – that are attached to drivers’ dashboards with magnets.

It also supported e-commerce startup as it entered the fabric and home decor product categories last fall. Client losses included Dolby, EMC, consumer robotics and AI startup Anki, Samsung, and software company Zuora.

Recognition for staffers
Among the firm’s major hires was Zak Brazen, who was brought on as creative director. And all SVPs became partners in 2014 in recognition of their efforts to grow the business, Constantinople says.

Staff turnover at OutCast was 19%. Looking down the new business pipeline, digital healthcare is an area that Constantinople says has "popped." OutCast hopes to add more clients to its healthcare portfolio this year, she adds. 

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