Discover Greece is the interactive consumer platform of Marketing Greece, an independent, non-profit organisation representing the country’s tourism industry.
Grifco PR beat an undisclosed number of agencies to win the brief, which involves promoting Greek destinations and experiences to consumers, bloggers and international media.
The agency will be handling a multifaceted consumer, digital and trade-led campaign.
Claire Griffin, managing director at Grifco PR, said: "We are delighted to be representing Discover Greece – a fantastic not-for-profit, destination marketing organisation working harmoniously with the private sector and state – in the UK. Our team looks forward to showcasing new Greek destinations and experiences, giving UK media and travellers more reasons than ever to keep returning to this phenomenal country and her islands."