Edelman hires Leila Fataar from adidas as director of media strategy

Edelman has appointed former global PR director of adidas, Leila Fataar, to the newly created role of director of media strategy.

Leila Fataar: Adidas global PR and social director joins Edelman in new role
Leila Fataar: Adidas global PR and social director joins Edelman in new role

Fataar was based at adidas HQ in Germany, where she was global director of PR and social in the consumer brand comms department for more than two years.

She was responsible for all owned and earned channels, created high-profile campaigns, and oversaw global brand positioning and messaging.

Before adidas, Fataar was managing and creative director of London boutique fashion and lifestyle comms shop Spin Agency, which she launched in 2002.

In her new role Fataar will work with Edelman's consumer brands, producing creative content and campaigns.

Mel Hinds, managing director at Edelman, said: "Confidently navigating the ever-evolving media landscape has never been more important for brands and businesses; where do you place your bets if the influence constantly shifts? What impressed us about Leila was the fact she makes it her business to get ahead of the next media curve, giving us the capability to not only horizon scan the next big media shift, but help our clients profit from it."

Fataar added: "PR and comms has changed forever. Brands today and in the future need an agency prepped and ready to connect the ever-moving dots to the consumer."

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