DKC: Agency Business Report 2015

Last year DKC posted another year of double-digit growth as US revenue climbed to $41.5 million.

DKC president Sean Cassidy
DKC president Sean Cassidy

Principal: Sean Cassidy, president
Ownership: Independent
Offices: New York; Albany, NY; Washington, DC; San Francisco; Los Angeles; and Chicago
Revenue: $41,500,000
Headcount: 199

Last year DKC posted another year of double-digit growth – 2014 US revenue was $41.5 million compared to the prior year’s $36.5 million, a 13.7% increase. That follows 11% growth in 2013.

The agency opened a San Francisco office and in April 2014 tapped Michelle Cox, most recently with online education hub Chegg, to run it. Client wins for that office included OpenTable and early financial investor TPG Growth.

"The tech space is maturing. There is an appetite for real fees and global assignments and the first wave of startup businesses has evolved into scalable companies," says Sean Cassidy, DKC president.

West Coast opportunities
With its Los Angeles and San Francisco offices, Cassidy feels DKC is well positioned on the West Coast to take advantage of the merging of the technology and entertainment markets. The office is split between entertainment and lifestyle, and focused more on corporate rather than celebrity work.

"There is an opportunity in LA outside of entertainment that a lifestyle practice can enable you to market against. It’s a real differentiator for us," says Cassidy. "Brands are thinking bigger than the step and repeat on the red carpet or paying a celebrity to wear something. Original content matters more."

Entertainment practice wins included Focus Features, Relativity, and The Weinstein Company.

Ella Robinson joined as SVP of entertainment.Molly Currey was hired in July to run DKC’s national CPG practice out of Chicago. Previously, she was with Golin for 15 years. Jason Sparks joined as VP. Wins included Jack Daniel’s, Anheuser-Busch’s Goose Island Beer Co., and

Revenue out of Chicago grew 100% in 2014 versus 2013, according to Cassidy, and the office will be moving to larger digs in the Chicago Loop.

Other wins at the agency included New York Road Runners; NYU Langone Medical Center, which had been working with FleishmanHillard; and JC Penney. Losses were Mount Sinai Health System, and The Plaza hotel in New York City. New York SVP Keesha Johnson left the agency to become an SVP at Def Jam Recordings.

Event marketing arm DKC Incite, formed at the end of 2012, now accounts for 4% of the agency’s business. Last year, DKC launched BR&, a branding and advertising arm. The group is led by 2014 hire Karen Whittey, formerly with Grey Global Group.

"Clients want to deal with one company, one resource. Campaigns are holistic," says Cassidy. "We’re being asked for design capabilities and ad work that is integrated into a content or a publicity play."

Clients using DKC and BR& include the Watergate Hotel in Washington, DC. BR& will also be an asset as DKC relaunches its website later this year in preparation for its 25th anniversary in 2016.

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