Brodeur Partners: Agency Business Report 2015

Brodeur Partners had a 9% revenue increase both globally and in the US, with global revenue hitting the $30 million mark.

Brodeur Partners CEO Andy Coville
Brodeur Partners CEO Andy Coville

Principal: Andy Coville, cofounder and CEO
Ownership: Brodeur Partners Management owns 85%; Omnicom owns 15%
Offices: Global: 33 affiliates and partners; US: 6
Revenue: Global: about $30 million; US: about $20 million
Headcount : Global: 230; US: 147

Boston-based Brodeur Partners had a 9% revenue increase both globally and in the US, with 2014 US revenue landing at about $20 million and global revenue hitting the $30 million mark.

Andy Coville, the agency’s cofounder and CEO, says the firm’s top-performing practices were b-to-b and healthcare, which each grew 10% year over year and account for 60% of overall business. Forty percent of growth came from new business.

"Healthcare remains very strong. We do a lot of work with companies involved in consumer wellness and for medical institutions and healthcare systems that quantify wellness," says Coville. Brodeur also does public affairs work in the pharma space on policy and pricing issues.

Fun and integrated work
The CEO cites its integrated work for 2014 win The Schwartz Center for Compassionate Healthcare, a national nonprofit working with hospitals that offers caregivers a professionally run development program. Well known in Boston, the center sought to build its brand nationwide. Brodeur devised the nonprofit’s marketing plan, strategy and messaging, and conducted research.

The agency landed 21 new accounts last year, including commercial insurer FM Global and Sanofi, as well as higher education clients New York University and Franklin & Marshall.

"We are doing a lot of fun, integrated work in the higher education space using branding, research, and creative resources. They hire us to do design work, advertising, and media buys," says Coville.

Work with existing clients grew as well. Corning expanded and Hankook Tire grew its Formula Drift presence via the agency’s help with social media, content creation, and promotions.

The agency lost Bowman Global Change, Direct Capital, Empirix, Celerant, and Health Dialog. In April this year, Brodeur also lost AOR status with the American Cancer Society to Weber Shandwick.

New hires include Sarah Marshall, SVP for the Southwest region, and James Larkin, SVP of national media. Departures included VP Dan Martin; EVP and Washington, DC, MD Rob Gould, who became president of One Degree Strategies; and SVP Sonia Bovio, who left for Arizona State University.

Brodeur opened an office in Austin in Q3 2014 and is looking to expand into Nashville because of the burgeoning healthcare market in the Southwest.

The agency CEO sees opportunity ahead in the area of infrastructure.

"A lot of infrastructure in cities is going to be replaced in the next 10 years," explains Coville. "It will be really fascinating for those companies doing the replacing to build their relevancy and create grassroots support for the expense and commitment that will entail." 

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