Curzon will handle media relations and advise Patel on strategy.
Patel, founder and chief executive of the think tank Diversity UK, recently became the first Asian woman to receive a Queen’s Award for Enterprise Promotion. She also founded South Asian lifestyle portal Redhotcurry.com.
She said: "I look forward to working with Curzon PR to further promote diversity in business and support entrepreneurship in the UK. Their strategic insight and contacts present me with a fantastic opportunity to further champion two of the greatest issues that are facing the business community and the UK’s creative industries."