Maker brand FiftyThree chooses Hoffman Asia

Following the succesful launch of its smart stylus Pencil in Asia, FiftyThree has engaged Hoffman as its agency of record.

HONG KONG - Mobile tool maker FiftyThree has appointed The Hoffman Agency as its agency of record in China, Hong Kong and Japan following a five-way competitive pitch.

FiftyThree's flagship product is a Bluetooth-enabled smart stylus named Pencil which Hoffman helped launch in Asia in March via a regional campaign.

"Over one-third of our users are based in Asia, so we are thrilled to introduce Pencil and our suite of creative tools to a market where we already have an active community," said Rachel Romano, head of global PR for FiftyThree. "We look forward to working with The Hoffman Agency in strengthening our brand recognition and inspiring creativity in Asia through the new generation of mobile tools that we build."


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