Cohn & Wolfe to run PR for Players Cup in Singapore

The remit includes PR and social media for the June event, which puts soccer stars on the golf course

SINGAPORE - Worldwide Sports & Entertainment Ltd (WWSEL), has appointed Cohn & Wolfe to manage and run all PR and social-media activities for the inaugural Players Cup golf event, which takes place June 24 through 26 at the Tanah Merah Golf & Country Club. The golf event features "A-list soccer stars from around the world".

"We appointed Cohn & Wolfe due to their strong track record in running large-scale integrated PR campaigns for a number of sports and lifestyle clients. Cohn & Wolfe understands our business and the experience we are trying to create for the inaugural Players Cup in Singapore," said Dan Hudson, commercial director, Worldwide Sports & Entertainment.

"The Cohn & Wolfe team is excited to be working with Worldwide Sports & Entertainment, a pioneer in creating and managing high-profile sports events around the world," said Adrian Lee, group managing director, Southeast Asia, Cohn & Wolfe. "With the inaugural Players Cup to be held in Singapore, Cohn & Wolfe has been tasked to help WWSEL share the excitement of this unique event with sports-lovers in Singapore, Asia and the world."

WWSEL creates, owns and manages high-profile sports including this week's ICONS Cup golf competition in  Dubai.

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