Bundaberg Ginger Beer appoints Kaper for UK launch

Australia's Bundaberg Brewed Drinks has brought in Kaper to promote its ginger beer brand in the UK, following a competitive pitch.

Kaper will deliver a summer campaign embracing the best of the UK's music festivals, food markets and bar scene, to promote the premium soft drink.

The campaign will include media relations, content and social media. The launch of Bundaberg Ginger Beer in the UK follows its entry into the US market earlier this year.

Daniel Flecker, international brand manager of Bundaberg Brewed Drinks, said: "Authentic brands, made with real craft and ingredients, dominate the beverage marketplace. Discerning young Londoners want a brand that not only tastes great but has a genuine history and story to tell. With a splash of the laidback Australian lifestyle, Bundaberg Ginger Beer will deliver a fresh new taste for summer 2015."

Chris McCafferty, founder of Kaper added: "We’re privileged to be bringing an Australian icon to the UK and we’re confident of brewing up the same passion. The optimism of sunshine in London draws many parallels with the Australian lifestyle and we will be helping our audience embrace that optimism and refresh their summer."

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