MUMBAI - Eulogy Media India has expanded into influencer management with its appointment to handle public relations and brand consultancy for Bhakti Sharma, an open water swimmer from Rajasthan, India.
Sharma is the youngest female open water swimmer in the world to swim in all five oceans and seven seas. She recently earned a new world record by swimming in 1°C water in the Antartic Ocean for 41.14 minutes.
Eulogy will be responsible for building and establishing Sharma's personal brand as one of strength and a source of aspiration for India's youth.
"I am more than delighted about this association as I want people to be aware of Open Water Swimming in our country," said Sharma. "My secondary objective is to become a catalyst of popularizing the sport and representing India globally." Sharma added that she would also like to encourage Indian girls to reach for the heights.
At present, Sharma has a commercial deal with Hindustan Zinc and is also the brand ambassador for two of their community programmes for girls, Sakhi and Khushi.