Spotify to let brands target ads based on users' moods

It will also allow marketers to target ads based on age, geography, and language.

STOCKHOLM: Spotify, the music-streaming service, is set to launch a playlist-targeting service next month that will allow brands access to customer segments based on their music choices.

It will enable brands to tap into the "mood" of a consumer based on the playlists he listens to, such as "workout" or "chilled," and when and where he is listening.

Spotify will also enable brands to target ads based on age, geography, genre, and language.

"Music is an integral part of life, day in and day out," said Jeff Levick, chief revenue officer at Spotify. "Our new targeting solutions give brands unprecedented ways to reach streaming consumers."

The company is ramping up its commercial offering. In 2014, it launched sponsored video ad products and the brand has experienced a 380% year-on-year hike in mobile ad revenue, it said.

Spotify kicked off its first TV ad in the UK in October during ITV’s The X-Factor, supported by social media activity and dedicated playlists.

It asked consumers to share stories about personally significant songs.

This story originally appeared on Marketing.

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