Aisle 8 to handle PR for online retailer Atterley Road

Retailer Atterley Road has chosen Aisle 8 to handle its public relations.

Atterley Road: start-up Aisle 8 appointed to handle PR
Atterley Road: start-up Aisle 8 appointed to handle PR

Aisle 8 beat an undisclosed number of agencies to land the account, which was previously held by Varg PR. The retailer is planning a revamp during 2015, but is yet to disclose details.

Virginia Norris, Aisle 8 co-founder, told PRWeek she saw "a great deal of brand alignment" between the firms. She said: "We are pleased to be working with Atterley Road at this exciting stage in the e-tailer’s growth, and to apply our in depth knowledge in this area of fashion and commerce."

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