SAN FRANCISCO: Shannon Stubo will take on the interim role of CMO at LinkedIn when VP of marketing Nick Besbeas leaves the social network next month.
Stubo, who reports to LinkedIn CEO Jeff Weiner, will take on the newly created CMO role in addition to her current responsibilities as SVP of corporate communications. Besbeas is still considering his next endeavor, Weiner said in an email to LinkedIn staffers.
"Given the strong partnership between [Besbeas] and [Stubo] over the last several years, [Stubo] is well-positioned to take a closer look at how the marketing, communications, sales, and product teams can together bring a better experience to [LinkedIn’s] members and customers," Weiner said in the email.
Weiner added that Stubo will work with him to recruit the next CMO of LinkedIn.
The promotion comes one month after Stubo was upped from VP of corporate communications to her current SVP position. She had been in the VP role since joining LinkedIn in September 2010.
Leading the company’s comms team in 12 offices around the world, she is responsible for the company’s global corporate communications program. Her purview also includes internal communications, media relations, social impact, social media, and community relations.
Four years ago, Stubo, who ranked number 18 in the 2014 edition of PRWeek’s Power List, drove the comms strategy for the company’s successful IPO. Stubo was also one of PRWeek’s 40 Under 40 honorees in 2011.
Prior to LinkedIn, Stubo served as senior director of corporate communications for OpenTable. While there, she developed and oversaw the company’s global communications strategies and was responsible for the management of all IPO-related comms.
Before that, she served at eBay for six years in various roles, most recently as VP of corporate communications. Earlier in her career, Stubo worked at Yahoo as senior manager of corporate communications.
Stubo was not available for comment.
Last month, LinkedIn promoted VP Pat Wadors to serve as SVP of global talent organization.
In December 2014, Mike Manuel, former SVP at Porter Novelli subsidiary Voce Communications, joined LinkedIn as senior marketing manager for content and social consumer. That same month, LinkedIn mobile product PR lead Krista Canfield departed the company to join travel-planning app Gogobot as communications VP.
Last week, LinkedIn bought online education company Lynda for $1.5 billion to get more college students using its website and to create more returning visitors. This marks LinkedIn’s first major acquisition since scooping up Bizo last summer for $175 million.