PLANO, TX: Pizza Hut launched a program on Wednesday – Tax Day – to make waiting until the last minute to file income taxes more fun by giving consumers "pizza returns" for the pies they ate in 2014.
Customers have the chance to receive a "refund" gift card from Pizza Hut by downloading a "P2" form on PizzaReturn.com and answering questions such as "approximately how many pepperonis did you eat in 2014?" said Doug Terfehr, director of PR for the brand.
"Tax season is usually not something people are excited about, so we wanted to add a little fun to the occasion," he explained.
The chain is also giving fans a few extra days to postmark the forms by this Saturday. It is promoting the initiative through PR, social, and influencer and blogger engagement, said Terfehr.
"We hope fans of all kinds are having more fun filling out their Pizza Return than their Tax Return this year," he said, via email.
Olson Engage, listed as the contact on the bottom of the P2 form, is supporting the campaign. The firm has worked with Pizza Hut on numerous efforts since last fall.
Terfehr declined to disclose details about Pizza Hut’s work with Olson.
Prior to kicking off the National Pizza Return campaign, the brand teased the program with a tweet on Tuesday saying, "The only certainties in life: pizza and taxes."
The only certainties in life: pizza and taxes. ????— Pizza Hut (@pizzahut) April 14, 2015
It followed up on Wednesday morning with a tweet about the program that said, "A return you will actually want to file this year."
A return you will actually want to file this year. The Pizza Hut National Pizza Return: http://t.co/a07IxOTAxU .— Pizza Hut (@pizzahut) April 14, 2015