Clinton presidential push gains 251k tweets, 1.8m Facebook views in 10 hours

Those numbers dwarf the campaign announcements made by Republican contenders.

Clinton presidential push gains 251k tweets, 1.8m Facebook views in 10 hours

Hillary Rodham Clinton gained 1,773,391 views and 44,660 shares in the first 10 hours after her presidential campaign was announced on Facebook.

Her YouTube video garnered 1,481,736 views, 17,404 likes, and 4,667 dislikes, according to marketing technology specialist Amobee.

On Twitter, there were 251,000 tweets about Clinton in the first 10 hours of her social push, with 9% of those positive in sentiment, 80% neutral, and 11% negative.

The findings indicate that there is a greater cross-section of opinion on Twitter, with sentiment spread evenly, the company said.

Clinton’s social campaign kicked off on Sunday with a YouTube video and a Twitter push announcing her second bid for the presidency and the start of her campaign road trip to Iowa.

Amobee examined the response across social media and the Web, including factors such as immediate social response, commercial brand uplift, key political themes, and associations with Clinton’s personal brand. It also compared her social profile to those of Republican candidates.

David Barker, Amobee’s VP and ad MD for EMEA, pointed out that focusing on positive and negative sentiment across social networks can be misleading, given the "large neutral pool and the silent majority who do not ‘thumb’ videos up and down."

"Our take on the data is that Hillary has quite a bit of leeway to define herself to the American people for this election cycle," he added.

Examining the negativity after Clinton's social blitz, Amobee found that within the first few hours of her announcement, there were 89,847 tweets using the hashtag #whyimnotvotingforhillary, with 3,476 mentioning "Benghazi." That refers to the death of four Americans in Benghazi, Libya, in September 2012, for which Republicans have blamed Clinton.

Elsewhere, Amobee found brands have not used social media to align themselves with Clinton, apart from MTV, which picked up some social traffic because of a joke made at the MTV Movie Awards about the former secretary of state joining boy band One Direction. The comedian who made the joke, Amy Schumer, garnered 642 Hillary-related tweet mentions and One Direction generated 616.

The topic most associated with Clinton on Sunday was her campaign theme, "Everyday People." Her own brand strength was at its highest in three months on the day she announced her candidacy.

"That said, in the two-week period between March 3-17, there was 2.6 times more consumption around Hillary Clinton as on the day of her announcement," Barker said. "This was driven by ‘emailgate.’ Leading to the key question if that negative association has stuck to her brand."

Comparing Clinton to her Republican rivals, the former first lady gained twice as much interest and brand visibility in the past year, "despite Hillary not being in office during this same time period," Barker said.

"Ted Cruz only generated 46% as much consumption as Hillary Clinton between March 2014 and March 2015, Jeb Bush 43% as much consumption, Rand Paul 40% as much, Chris Christie 37% as much, and Marco Rubio 12% as much consumption as Clinton," he explained. "Love her or hate her, so far, Hillary is the dominant political brand in this election."

This story originally appeared on Marketing.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in