Nine things PR pros need to know on Wednesday morning, 4.15.2015

EU makes its case against Google; Clinton takes populist approach in Iowa; Millennials avoid credit cards.

Nine things PR pros need to know on Wednesday morning, 4.15.2015

1. The European Union officially filed antitrust complaints against Google on Wednesday morning, saying it uses its dominant position in search to funnel business to Google Shopping. There’s more: the EU also began a probe into the Android operating system, a move that surprised many observers. Analysts warned that the latter could cause long-term damage to the company.

2. Hillary Rodham Clinton is taking a folksier tone at her first stops in Iowausing plain old "Hillary" instead of "madame secretary" — and embracing populist positions such as ending tax breaks for the wealthy and campaign finance reform.

3. More than one-third of Millennials, defined as consumers between the ages of 18 and 29 in this case, have never owned a credit card, according to a study from

4. Protests against police brutality took place in more than a dozen cities around the country on Tuesday in the wake of the killing of Walter Scott in North Charleston, South Carolina. More than three dozen people were arrested in demonstrations in New York.

5. Health apps may do more harm than good for many users, making them paranoid and more likely to avoid doctors’ advice, according to a study from British health journal The BMJ.

6. Expect NBC News to make a decision soon on Brian Williams’ future with the network and its rivals set to begin negotiating the cost of commercial airtime with advertisers next month. Former news division head and Williams backer Andrew Lack recently returned to the company.

7. Nokia has agreed to buy Alcatel-Lucent in a deal valuing the latter at $16.6 billion. The companies have revenue totaling $27 billion. Nokia is looking to compete with market leader Ericsson.

8. Target is close to a $20 million settlement with MasterCard to reimburse financial institutions for costs related to the late 2013 data breach at the retailer.

9. Nestle is in exclusive talks to sell its Davigel frozen-foods business to Bain Capital division Brakes Group. Nestle is reducing the number of its brand lines to focus on more profitable products. 

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