Conservatives' Right to Buy manifesto pledge panned on social media

The Conservative Party's Right to Buy election initiative was ridiculed on social media when it was announced by Prime Minister David Cameron yesterday.

Election chatter: Miliband continues to edge Cameron on social media
Election chatter: Miliband continues to edge Cameron on social media

Analysis of 28,300 social media mentions by analytics firm Talkwalker showed 42 per cent of reactions about the Right to Buy policy were overwhelmingly negative.

Adjectives such as "wrong", "stupid", "crazy" and "desperate" were the most common words used by potential voters to describe the plan.

Cameron’s use of the buzzword the "good life" generated just 1,000 mentions compared with 30,000 comments for "right to buy".

By comparison, the Labour Party’s manifesto generated twice the amount of buzz compared with the Conservativs, with 103,000 mentions versus 49,000 mentions respectively.

The economic portion of Labour’s manifesto was the biggest talking point, rather than the NHS. By mid-afternoon there were around 20 times more social conversations on the economy than on immigration.

Labour has consistently faired bettter in the social media election war. Ed Miliband’s announcement earlier in the week that his party would scrap the non-dom tax status was seen a significant media win, generating 20,000 mentions.

Responses were mainly positive with the most retweeted comment from The Guardian columnist Owen Jones.

Previous research from social analytics firm Crimson Hexagon had revealed Labour has the biggest share of support on social media, with 35 per cent.

However, it remains to be seen whether the party will be able to translate this positive digital support into winning votes come 7 May.

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