HONG KONG - The Hoffman Agency has hired Jenny Yip from PayPal, where she led communications in Hong Kong, Korea and Taiwan, as GM of its Hong Kong office.
At PayPal, Yip was responsible for regional corporate communications and go-to-market strategies. She managed crisis communication, devised product and channel communications and drove digital campaigns. Prior to PayPal, Yip held leadership roles at eBay and National Geographic Channel.
Yvonne Koh, who heads communications for Paypal across Asia-Pacific, said the organisation is looking for a replacement for Yip.
According to Cassandra Cheong, managing director, Asia-Pacific, The Hoffman Agency, Yip's local insights and in-house experience make her "uniquely qualified to retool our skillset".
"As a former client, I was always impressed with the collaborative philosophy, strategic creative thinking for sophisticated campaigns and the responsiveness that the team provided," commented Yip.