Danone drafts in Havas PR to promote awards and Science Museum exhibit

Havas PR has won two briefs from Danone and has been retained to manage the firm's national PR for the Danone Nations Cup football competition.

Presenter: Helen Skelton hosted the Eat Like A Champ ceremony in March
Presenter: Helen Skelton hosted the Eat Like A Champ ceremony in March

The Manchester office is briefed to publicise the Danone-sponsored exhibition at the Science Museum. This aims to explain why we crave foods, and looks at the relationship between diet and the human body. The exhibition is scheduled to run until 10 January 2016.

Havas is also tasked with promoting the firm’s Eat Like A Champ national awards scheme. This annual programme is free for schools and parents to sign up to, and tackles the growing issue of poor nutrition and childhood obesity.

A national awards ceremony to promote this scheme was hosted at the museum by TV presenter Helen Skelton in early March.

More than 400 children attended the event, which recognised the best work produced by schools taking part in the Eat Like A Champ educational programme.

Finally, the agency will manage national PR for the Danone Nations Cup in England, for the second year running.

The competition includes more than 2.5 million children from 32 different countries, making it the world’s biggest football tournament for 10- to 12-year-olds.

In the UK, more than 4,000 schools are signed up to participate in the tournament and the world final will be held in Morocco later this year.

Nigel Hughes, board director at Havas PR, is heading up the account.

He said: "Eat Like A Champ and the Danone Nations Cup are two of Danone’s flagship CSR initiatives. They really do inspire the young people who take part in them, which makes the PR campaigns hugely rewarding for the Havas PR UK team members who work on them."

Havas PR’s client list also includes Asda, Greggs, Pets at Home, Maplin, Debenhams and JD Williams.

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