Antoine Calendrier to lead Hong Kong market for Burson-Marsteller

The former China GM for Waggener Edstrom also joins BM's APAC leadership team.

Antoine Calendrier
Antoine Calendrier

HONG KONG - Burson-Marsteller has appointed Antoine Calendrier as Hong Kong market leader and a member of the Asia-Pacific leadership team. He will serve as the head of Burson-Marsteller’s Hong Kong operations, leading new business development and key client portfolios, reporting to Terri-Helen Gaynor, Asia-Pacific president and CEO.

Calendrier was previously Waggener Edstrom's GM for China, a post he held from February 2013 until late 2014, when WE named Chris Millward as GM of China operations. Prior to the China role, Calendrier was client services director for Asia-Pacific and regional corporate practice lead based in Hong Kong.

He has 15 years of agency and client-side experience in EMEA and Asia-Pacific. He started his career in Paris with Arjuna, followed by four years with Burson-Marsteller as a strategic communications consultant and deputy lead of the EMEA crisis-communications practice. He also spent time in Paris at Havas Worldwide as corporate practice lead and at LVMH Group as corporate branding director for Hennessy.

"We are thrilled to have Antoine back at Burson-Marsteller, and believe his international experience in client development, team leadership and organizational design bring a unique blend of skills that will benefit our Hong Kong clients as well as our exceptional Hong Kong team," Gaynor said in a press statement. "Hong Kong is the Asia-Pacific headquarters to many of the world’s most recognized and influential brands, and his experience working across geographies and cultures will bring great value to his role as Hong Kong Market Leader."

Calendrier said in a press statement that client growth will be his team's leading objective.

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