Ecover expands Lexis brief to include strategic comms

Lexis has been drafted in by green cleaning brand Ecover and its sister brand Method as their retained PR and social media agency in the UK, beating incumbent Bray Leino.

While Lexis continues to work on a year-long European brief it won last summer, which involves consumer PR for Ecover ahead of a major rebrand, Ecover and Method have expanded the remit to include strategic brand building, content production and social strategy. 

Both brands are looking to shift consumer perceptions of ecologically friendly cleaning.

As well as running the two brands’ press offices, Lexis will provide corporate support for Ecover and execute an experiential project for Method.

Clare Burke, Method brand champion, said: "Lexis impressed us with its brand-building expertise across PR, social and experiential. It has taken a strategic look at Ecover and Method and demonstrated innovative thinking to help us create disruptive and impactful campaigns."

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