Five things PR pros need to know on Monday morning, 4.13.2015

Clinton kicks off 2016 campaign; WPP launches data-focused firm; New host of 'Face the Nation.'

Five things PR pros need to know on Monday morning, 4.13.2015

1. Hillary Rodham Clinton kicked off her second White House campaign on Sunday with a video reflecting the concerns of a diverse group of Americans and very little of the candidate herself, a marked departure from her 2008 launch and previous messaging.

Though the kick off received high marks, it wasn’t perfect. Adviser John Podesta’s email to donors confirming her run pre-empted the campaign’s launch and the official Team Clinton statement had a glaring typo. Its logo — a combination of a forward-pointing arrow and the letter "H" — was also panned.

Florida Sen. Marco Rubio is planning to launch his campaign for the Republican nomination on Monday in Miami as his rivals for the GOP nod release their first ads targeting Clinton.

2. WPP is taking the wraps off a firm that will help marketers sort through the troves of data they use during campaigns. The agency is called Gain Theory, and WPP is billing it as a "marketing foresight consultancy."

3. CBS named a replacement for Bob Schieffer as Face the Nation’s host on Sunday: chief political director John Dickerson. He’s a history buff and podcast host who spent 12 years writing for Time.

4. HBO began dealing with the leak of the first four episodes of the latest season of Game of Thrones, just as the show’s fifth season began on Sunday night. The leak comes amid anti-piracy initiatives by the network.

5. The Wall Street Journal looks at how Time Warner CEO Jeff Bewkes is trying to reach cord-cutters with premium content, including by urging competitors in the cable TV market to back the HBO Now push. 

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