Orr previously worked at Green Row PR for three years as both account manager and senior account manager and was part of the project team at Green Row that launched Lidl’s French wine promotion, which resulted in the supermarket being recognised as a credible wine retailer.
She has also worked with the brands itsu grocery, Red Tractor and Jarlsberg.
She joins a five-strong PR team led by acting head of PR Georgina O’Donnell and will work alongside PR manager Laura Hamlin.
All PR functions for Lidl are handled by the in-house team, but it does use agency help for specific projects.
Orr said: "I have always been a fan of Lidl and my admiration for the brand has only increased as I’ve have watched in awe the way that Lidl has been able to change consumers’ perceptions via having great quality products at unbeatable prices."
O’Donnell said: "We’re thrilled to have Maya on board, having worked with her closely during her time at Green Row and been so impressed with what she delivered for us on wine. Maya brings with her a wealth of consumer PR experience and will be a fantastic addition to our growing Lidl UK team."