15 PR agency soundbites for your PowerPoint deck

PRWeek's Global Agency Report launches on April 27: Here is a sneak preview of the trends agency bosses identified as defining 2014 and shaping the year ahead.

  1. "In a data-, technology- and integration-driven world, PR has the opportunity to cast off some of its self-doubt and really build its influence. Social media, content-led campaigning, reputation – these are all areas in which communications should be taking the lead."
    -Martin Sorrell, founder and CEO, WPP

  2. "It’s a healthy environment for PR as companies are much more focused on how reputational issues inform marketing strategies, which creates a lot of opportunity for PR firms generally."
    -Andy Polansky, CEO Weber Shandwick

  3. "We set out quite a few years ago to evolve into an integrated marcomms agency and it’s paying off now."
    -Donna Imperato, CEO, Cohn & Wolfe

  4. "The business will be fundamentally different in five years. This is the time to invest and take chances."
    -Richard Edelman, president and CEO, Edelman

  5. "Content creation, channeling, and amplification are huge and always changing. It’s creating a whole new discipline."
    -Dave Senay, president and CEO, FleishmanHillard

  6. "US growth is strong, as is Asia-Pacific. I am hopeful Europe will turn the corner this year as there is a lot of struggle in most markets."
    -Karen van Bergen, global CEO, Porter Novelli

  7. "I dispute the fact that PR is turning into content. It’s a key part of what we do, but by no means everything."
    -Paul Newman, North America president, MSLGroup

  8. "We’ve always had a creative services department – it is part of our DNA. As PR changed we were able to blow that out quickly."
    -Jen Prosek, managing partner, Prosek Partners

  9. "If we become 100% social and content we just become another social and content shop."
    -Stuart Smith, global CEO, Ogilvy Public Relations

  10. "Content creation, driven by data, analytics, and research that is integrated across the board – and not just bolted on as an afterthought – is what we do."
    -Don Baer, CEO and global chair, Burson-Marsteller

  11. "Unless we show up differently and offer a more integrated solution, we’re going to have places where we get whittled off."
    -Melissa Waggener Zorkin, president, CEO, and cofounder, Waggener Edstrom Communications

  12. "We’re a very humane culture, and when we introduced [our g4 model] we did it gently. Everyone was involved and engaged, but everyone had other jobs to do. Because of that lack of accountability it didn’t progress as fast as I wanted it to."
    -Fred Cook, CEO, Golin

  13. "We have healthcare clients we service out of San Francisco. In this global world we work in, we don’t feel the need to be sitting in any particular geographic region."
    -Kathy Bloomgarden, CEO, Ruder Finn

  14. "Don’t listen too much to what our competitors say, around the boardroom table people know that if they want a reliable counselor H+K is in the game."
    -Mike Coates, president and CEO, the Americas, Hill + Knowlton Strategies

  15. "Developing content that is more in the world of your consumer than your world is very hot and so many clients are interested in that across the spectrum."
    -Rob Flaherty, senior partner, CEO and president, Ketchum

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