W2O adds chief innovation officer duties to Pearson's role

The network also promoted Jennifer Gottlieb, Annalise Coady, and Aaron Strout.

W2O Group president Bob Pearson
W2O Group president Bob Pearson

SAN FRANCISCO: W2O Group has expanded the scope of president Bob Pearson’s role at the company to include the chief innovation officer position, it said Friday morning.

The network of firms disclosed Pearson’s larger role amid a string of promotions at its companies.

It also named Jennifer Gottlieb, formerly the president of subsidiary Twist, as COO and head of client service for W2O, running its three integrated marcomms firms. She will be succeeded as Twist’s president by Annalise Coady, who previously managed W2O’s London office and its EMEA region.

Coady will focus on expanding the firm’s global footprint in her new role.

The network also revealed that it achieved revenue growth of nearly 10% to nearly $83 million in 2014.

W2O also promoted Aaron Strout, formerly the head of its technology practice, to president of WCG, a role for which he will move from Austin, Texas, to the company’s Silicon Valley office.

Carolyn Wang, formerly the West Coast healthcare practice leader at WCG, was named president of BrewLife. Meanwhile, former BrewLife president Paulo Simas, and Gary Grates, the former leader of W2O’s global change and corporate reputation practice, will lead W2O’s global business design practice, which will expand those services across the network.

A W2O representative could not be immediately reached for comment.

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