Music network Box Plus expands relationship with Threepipe following pitch

Music video network Box Plus, which is owned by Channel 4 and Bauer Group, has appointed Threepipe to run a fully integrated campaign to promote the network, following a pitch.

Box Plus: Launches new TV series 'Party Down South'
Box Plus: Launches new TV series 'Party Down South'

Threepipe currently works with Box Plus on digital activity. The agency will now oversee traditional media relations, blogger and influencer engagement and trade outreach to build a corporate following as part of the new brief.

The Box Plus Network includes music TV channels such as The Box, 4Music, Smash Hits, Kiss, Kerrang!, Magic and Heat. Threepipe will work across the entire network promoting new product developments and new content, such as the TV series Party Down South.

Matt Rennie, managing director at The Box Plus Network, said: "We really liked the team at Threepipe. We were impressed with its creative and strategic approach and its integrated offer made a lot of sense to us. We’ve got a lot to shout about and can’t wait to work with it."

Jim Hawker, co-founder at Threepipe, added: "We are really excited to be working with The Box Plus Network and to have the opportunity to put together a fully integrated campaign that uses multiple channels to engage, excite and drive conversation with a young audience. This win brings another innovative brand into our portfolio, strengthening both our integrated offering and consumer credentials."

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