Seven things PR pros need to know on Wednesday morning, 4.8.2015

Obama emphasizes personal health effects of climate change; How brands target Millennials at Coachella; Rand Paul to New Hampshire.

1. Royal Dutch Shell agreed to buy UK-based gas producer BG Group on Wednesday morning for nearly $70 billion in an energy sector mega-merger. Shell would gain a larger foothold in the natural gas market after months of falling oil prices if the deal goes through.

2. A police officer in North Charleston, South Carolina, has been charged with murder after shooting an unarmed black man, Walter Scott, eight times as he ran away after a traffic stop. The incident was caught on video. The officer, Michael Slager, originally said he feared for his life.

3. President Barack Obama is making the media rounds to discuss climate change, emphasizing how the issue can affect personal medical issues, as well as briefly touching on lighter topics such as the first lady’s dance moves.

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4. Coachella is a brand’s dream in many ways, one being that it’s a gathering of sometimes-influential Millennials who are willing to spend money. Three ways marketers are targeting young consumers at the festival are makeup, air conditioning, and cellphone charging, according to The Wall Street Journal.

5. Rand Paul is heading to key early primary state New Hampshire on Wednesday, his first full day as a presidential candidate. The junior Kentucky senator kicked off his campaign on Tuesday with a rally in Louisville.

6. The IRS — not Rand Paul’s favorite organization— is having trouble with basic customer-service after years of budget cutbacks, according to The Washington Post. Tax day, April 15, is a week away.

7. Taco Bell is planning to test a delivery service as fast-food rivals such as McDonald’s begin to experiment with all-day breakfast. Taco Bell appointed a group of DJE Holdings agencies to work on its business earlier this year. 

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