PR Rundown, 4.7.2015: Meltwater brings on Burson

Meltwater names Burson global AOR; Progress hires Matter; APCO veteran launches his own firm.

NEW YORK: Meltwater, a provider of media intelligence software, has named Burson-Marsteller its global agency of record after a competitive review. Burson will work with Meltwater in North America, Europe, and Asia-Pacific on media relations, product launches, and brand management. 

NEWBURYPORT, MA: Software company Progress has hired Matter Communications as North American agency of record following a review. The firm is tasked with raising awareness of the Progress brand through PR campaigns, media relations, thought leadership, social media, and award and speaking opportunities.

LOS ANGELES: Former APCO Worldwide executive director Kirk Stewart has launched a firm called KTStewart. Based in Los Angeles, KTStewart started operating on April 6 and specializes in corporate communications.

Prior to this, Stewart managed APCO’s global client management organization and served as a member of its global executive committee and International Advisory Council. Before APCO he worked as global corporate communications VP at Nike for eight years. He also spent 16 years at Manning, Selvage & Lee, including as chairman and CEO for more than four years.

NASHVILLE: Independent record label Big Machine Label Group has promoted Jake Basden to VP of publicity and corporate communications. Reporting to CEO Scott Borchetta, Basden oversees external communications for Big Machine Records, The Valory Music Co., Republic Nashville, Dot Records, Nash Icon Records, and Big Machine Music Publishing. He leads a team of four, which received Honorable Mention in the In-House PR Team of the Year category at the 2015 PRWeek US Awards.

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