Wyndham Worldwide appoints Starwood veteran Ayala to comms SVP role

She had served in various comms roles at Starwood for the past 16 years.

PARSIPPANY, NJ: Nadeen Ayala is joining Wyndham Worldwide as SVP of communications after 16 years at Starwood Hotels & Resorts.

Based at Wyndham’s headquarters in Parsippany, New Jersey, Ayala is responsible for overseeing and aligning the company’s internal and external comms, including its lodging business, Wyndham Hotel Group.

She is also in charge of strategic direction, planning, and implementation of global PR and internal and franchisee comms. Ayala will also work to communicate Wyndham’s mission to key stakeholders, including media, consumers, franchisees, and employees.  

She has served in various PR and corporate communications roles at Starwood Hotels & Resorts since 1999. Most recently, Ayala led the company’s global crisis communications strategy and managed brand and executive comms globally for its largest brands, Sheraton Hotels & Resorts and Westin Hotels & Resorts, according to a statement from Wyndham.

Last year, Starwood hired longtime journalist Jessica Doyle to serve as director of corporate media relations, a newly created role at the company.

Ayala began her career as complex PR manager at the Sheraton New York Hotel & Towers in New York City.

She was not immediately available for comment.

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