The publisher will make just under 3,000 copies of Mint Edition magazine available every three months on a number of inbound flights with airlines popular with Chinese nationals, including Emirates and Etihad.
The magazine, with a current circulation of 25,000, had only been available on a limited number of airlines before the announcement.
Maxwell Higgs, publishing editor of Wei-UK, said: "Our new relationship with Gold Key Media means we now have a truly comprehensive distribution network, making the magazine easily accessible for all inbound tourists, students and professionals at every point in their UK journey."
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