The agency has handled consumer PR for Courvoisier across the EMEA region since 2009. Under the new ongoing remit, Focus will develop a PR ‘toolkit’ for other agencies and in-house comms teams across the world.
Focus, which was appointed following a non-competitive brief, said the account win comes ahead of an "activity-packed year" for Courvoisier, "which will herald strategic change as the brand continues to grow within the cognac category". Details of the plans have not been disclosed.
Jeanette Edwards, director of cognac at brand owner Beam Suntory, said: "This expansion of the agency’s remit, without a pitch, is testament to its brand connection and results to date.
"The agency’s work within the UK has always been highly regarded, externally and internally. We have been impressed by its energy and category expertise right from our first meeting so we can’t wait to see the successes to come as the campaign is launched and builds momentum."
Focus PR founder and MD Hilary Crossing said: "This coming year is set to be a game-changing for Courvoisier and we look forward to delivering more great consumer engagement work that resonates both with brand fans and those who could be."