Exterion Media appoints Bite for PR brief

Advertising business Exterion Media has hired Bite as its UK and group PR agency to boost its profile and brand amid a restructure, following a competitive pitch.

Rachel Gilley: UK deputy managing director at Bite
Rachel Gilley: UK deputy managing director at Bite

Exterion Media will be restructuring its UK commercial business, focusing on insight in order to respond to the changing media landscape.
Bite will handle media relations, comms campaign support, digital content and social media, in a bid to raise awareness of the brand.

Jason Cotterrell, MD of Exterion Media UK, said: "We chose to work with Bite because of its creativity, innovation and credentials in supporting and driving emerging media."
Rachel Gilley, UK deputy MD at Bite, said: "We are delighted to put our insight, technology experience, social expertise and content skills at Exterion’s disposal."

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