Lufthansa, the parent company of discount carrier Germanwings, was faced with a nearly unprecedented situation this week: responding to a plane crash for which one of its own pilots is being blamed.
The airline’s CEO held a press conference on Thursday in which he reaffirmed confidence in the company’s processes and procedures.
"My firm confidence in the selection, training, work, and qualifications of all pilots has not been touched by this single tragedy," he said at the press conference.
Some crisis communicators criticized the company for not doing more to reassure customers about their safety. But what do you think? Take our poll below and grade Lufthansa’s crisis response.