The PR Week 3.27.2015: How Lufthansa is communicating after Germanwings crash

Lufthansa faces crisis; Heinz and Kraft plan to merge; Cision makes another acquisition.



Steve Barrett, Lindsay Stein, and Diana Bradley discuss Lufthansa's crisis communications after the Germanwings crash; what the Heinz-Kraft merger means for marketing; and Cision's latest acquisition.

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