Emanate wins pitch for Right Guard PR and social media brief

Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.

The PR account was previously held by Cirkle and the brand’s social media was handled by Mentally Friendly.

Emanate will manage the UK press office and the brand's social media comms.

Chris Stevenson, director of client service and business development at Emanate, said: "The Right Guard marketing team has huge ambition for the brand and we have developed a communications platform that we think is going to be a game changer in a highly competitive market."

Right Guard marketing director Ben Haxworth said: "Emanate’s approach fits perfectly with our plans for Right Guard and we expect great synergies by integrating social media with PR."

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