Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street, the online life insurance provider, launched a PR stunt with 500 paper dogs made from £10 notes, which were let loose on the streets of London.

The stunt was a bid to put money back in people’s pockets, after research showed that the average person overpays on their life insurance premium by £109 a year, which totals £3,270 over a 30-year period.

The study also found that 87 per cent of people are put off getting life insurance because they think it is too expensive, while 76 per cent believe providers are not transparent with their offerings.

A team of origami experts spent more than 125 hours folding the 500 paper dogs, which were then randomly distributed across London.

The brand intends to replicate the stunt in other UK cities in the following weeks.

Matthew Gledhill, managing director of Beagle Street, said: "Hopefully our £10 note Beagles will put a smile on people’s faces and pounds back into their pockets. The life insurance industry has been slow to adapt to the online revolution, but just as companies have used the Internet to slash the cost of services from air travel to accommodation, Beagle Street is using technology to remove unnecessary costs from life insurance."

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