The brand offers a type of cow’s milk that only contains the A2 protein, rather than the more common A1 protein. The product launched in the UK in 2012 and is now sold in 1,000 retailers.
The campaign comprises in-store promotions, competitions and short films featuring Cipriani.
Scott Wotherspoon, CEO of The a2 Milk Company, said: "We know that millions of people have diagnosed themselves with a milk intolerance who can’t find a solution. We also have hard-hitting research that proves that a2 Milk is easier to digest and know that millions of people like Danny can enjoy the benefits of fresh dairy milk without having to give up dairy."