NEW YORK: The Leukemia & Lymphoma Society has appointed VP of PR and marketing Marcie Klein to SVP of communications.
Klein said the newly created role encompasses her prior responsibilities as VP, along with the expanded duties of overseeing internal communications, issues management, and comms for the organization’s Someday Is Today brand. She reports to Louis DeGennaro, CEO of the Leukemia & Lymphoma Society.
With both agency and in-house experience, Klein said one factor toward successful nonprofit communications is "treating it like a brand" to create awareness and implementing strategies that would be successful across industries. The organization works to connect with all audiences and cut through the clutter to highlight the Leukemia & Lymphoma Society’s role in ending blood and other cancers, she said.
However, nonprofits face a challenge not all companies have – a limited budget, added Klein.
"Job number one for us is making sure that we’re committing our donor funds to research and our mission," she explained. "Our mission is grounded in research for cancer cures and the challenge is how to allocate the right amount to appropriate marketing and PR versus what needs to go to [the] mission."
Agency experience predates Klein’s time at the Leukemia & Lymphoma Society, which she joined in 2012. She previously served as an SVP at both Pollock Communications and Ogilvy PR, according to her LinkedIn profile. She also worked at Combe Incorporated as VP of PR and corporate communications, and she served as an SVP in the healthcare practice at Porter Novelli.
The Leukemia & Lymphoma Society works with Finsbury, which offers the organization services such as strategic counseling and issues management, said Klein. The organization also works with Havas PR North America’s executive branding service, Havas Peaks.
This story was updated on March 26 to correct Klein's responsibilities for the Someday is Today brand, for which she oversees communications.