How Heinz and Kraft added some color to their merger announcement

The two food giants released an infographic with their Wednesday morning merger announcement.

Merger and acquisition announcements are generally boring, financial jargon-filled statements. Yet Heinz and Kraft added a little color to their combination press release on Wednesday morning with this infographic detailing the brands that will fall under its larger corporate umbrella.

Although the combined entity will be called The Kraft Heinz Company, it’s really an acquisition by the latter’s parent companies, 3G Capital and Berkshire Hathaway, which will then merge the food-maker with Heinz.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in