Five devices politicians use to build a winning sound bite

With the general election drawing ever closer, politicians are bombarding the public with speeches on TV, radio, in town halls, on buses and - in the case of Nigel Farage - even in pubs. They are all searching for the killer sound bite that will deliver them victory like Bill Clinton's devastating "it's the economy, stupid" used in the 1992 US presidential campaign. Here are five rhetorical devices politicians will attempt to combine for the sound bite that could win them the election.

by Kevin Morrell
Will any politician find an equivalent at the general election for Clinton's "it's the economy stupid", asks Morrell
Will any politician find an equivalent at the general election for Clinton's "it's the economy stupid", asks Morrell

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