72Point bolsters digital team with senior hires

72Point has appointed Daniel Drage as head of strategy and Jack Peat as head of digital in two newly created roles as the agency focuses on its digital offering.

Jack Peat (left) and Daniel Drage (right): Have joined 72Point in bid to focus on digital
Jack Peat (left) and Daniel Drage (right): Have joined 72Point in bid to focus on digital

Drage previously worked at 72Point as digital editor until 2010, before working at Story Worldwide and Nelson Bostock Group. He will focus on the commercial side of the agency’s content offering.

Peat joins from 4Media Group, where he was head of creative and copy. He will focus on editorial and overseeing digital outreach.

Drage said: "This is a bigger beast than the agency I left in 2010. We have an opportunity to tell client stories from multiple angles, then distribute those stories via our newswire, digital news hub, through our publishing partners and our dedicated influencer outreach team."

Peat added: "72Point’s digital offering is huge. We have a design team, photo journalists, videographers and social media experts all in-house. With existing relationships with major media titles already in place we have a great base for approaching new age media titles and refining our products so that we can guarantee to get our clients in front of audiences that matter to them." 

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