Watch: The inspiring story behind PRWeek's Communicator of the Year

Pete Frates helped galvanize social media users around the world to take the Ice Bucket Challenge.

PRWeek named Pete Frates its Communicator of the Year. The former captain of Boston College’s baseball team, Frates has dedicated his life to raising awareness of ALS after being diagnosed with the disease.

Frates helped create the Ice Bucket Challenge, which swept the world last summer. As a result, the ALS Association has received more than $115 million in donations since July 2014.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in