The Cripplegate Foundation, an independent charity, wanted to convince the Government to reverse its plans to abolish the Local Welfare Provision Fund from April 2015.
It engaged PR agency Champollion in April 2014, working with more than 30 foundations and charities, to co-ordinate the campaign and make the case for maintaining funding for local welfare funds.
The campaign used social media platform Thunderclap to amplify its message on key dates during the consultation process.
The agency also sent a joint letter from campaign members to the Department for Work and Pensions and the Department for Communities and Local Government (DCLG) and led a briefing programme of relevant parliamentarians to build political pressure.
This led to senior Cabinet ministers making representations to the Prime Minister.
In September 2014, the Government agreed to revisit its decision and by December 2014, it identified £129.6m for local authorities to spend on local welfare in 2015-16.
In January 2015, in the subsequent consultation and as a result of ongoing lobbying, the Treasury decided to give the DCLG an additional £74m for local welfare, reversing much of the anticipated cut.
The Government publicly acknowledged that representations made during the consultation directly influenced the outcome.
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