So what went wrong? By Tuesday afternoon, the initiative had been panned across Twitter and media outlets. Entrepreneur called it "worse than a Band-Aid solution – it’s one that could actively hurt employees and businesses," while Salon described it as "cringe-inducing" and Slate said it was "awkward."
Others noticed that some images promoting the initiative only featured the hands of white employees.
So what went wrong? Take our poll below or tweet at @prweekus with your answer.