Eight things PR pros need to know on Tuesday morning, 3.17.2015

What's hot at SXSW; NFL star in the making retires due to health concerns; Politico expands in Europe.

Eight things PR pros need to know on Tuesday morning, 3.17.2015

1. Can’t be in Austin for South by Southwest? Here’s what’s happening:
Mophie brings the cute with its battery pack rescue dogs.
Lyft’s CEO discusses how his company is positioning itself against Uber.
The tale of the tape: Yik Yak vs. Twitter.
Odd bedfellows: Broad left-right coalition emerges to fight Obama tech policies.
Diversity in the spotlight.

2. San Francisco 49ers second-year linebacker Chris Borland said Monday night that he is quitting the game out of fear of traumatic brain injury. His decision follows a spate of early retirements by star players this offseason. 

3. Publicis Groupe has bought back 2.4 million of its own shares from the Badinter family, which will remain the largest shareholder in the Paris-based holding company.

4. IBM is taking the wraps off its Twitter-fueled data services for businesses. The first products to result from the partnership are developer tools and cloud-based analytics services that make sense of tweets.

5. Politico is planning to launch a European edition in late April after a string of hires. It’ll have a print edition as well, with a weekly available in London, Brussels, Paris, and Berlin.

6. GOP presidential hopefuls Ted Cruz, Rand Paul, and Marco Rubio are eyeing early April launches for their campaigns. Hillary Clinton, also expected to formally begin campaigning next month, has enlisted a small army of staffers who are serving as now-unpaid volunteers until the campaign hits the ground running.

7. Uber CFO Brent Callinicos is stepping down, making him one of the highest-ranking officials at the company to do so. CEO Travis Kalanick said in a memo that Callinicos is leaving to spend more time with his family.

8. Penn State University has suspended a fraternity after police reportedly found its members posting photos of nude or semi-nude women online without their knowledge. 

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