NEW YORK: CNBC veteran Jeffrey Pohlman has joined FleishmanHillard’s New York office as an SVP in the firm’s reputation management practice.
Pohlman started in the role on January 20 and reports to Betsy Neville, head of Fleishman’s reputation management practice for the Americas. He was not able to confirm if the position was newly created.
He will be aiding clients with crisis management, thought leadership, and media placements. In addition, Pohlman is tasked with formulating corporate narratives and positioning strategies.
"Let’s say a new CEO comes into a company, or a CMO wants to figure out the best way to reposition the company, I will be able to lend my two decades of storytelling experience to helping them do that," he explained.
Before joining Fleishman, Pohlman served at CNBC for 13 years as a senior producer. He managed the investigative unit, which produced the company’s first digital documentaries, including three in 2013 under his leadership.
The senior producer position is still open at CNBC, said Pohlman.
"[Pohlman] was a great asset to CNBC in his many years here and we wish him much future success," said his former boss Nikhil Deogun, SVP and editor-in-chief at CNBC Business News.
Earlier in his career, Pohlman was a producer at CNN, and he also spent seven years at NBC as an associate producer.
Pohlman has won numerous industry accolades, including the 2015 Walter Cronkite Award for Excellence in Television Political Journalism.