MediaCityUK PR team wins brief to launch BeerSpotters

Down at the Social, which is based at MediaCityUK in Manchester, has been appointed to handle the PR for craft beer collective BeerSpotters, of which Happy Mondays' Bez is a member.

BeerSpotters is also based in Manchester and creates and sources what it says is ethically produced beer.

The agency’s first campaign will be to launch the brand’s 'On It!' range, a new line that will feature a serious message on its bottle, covering issues such as the global water shortage.

Down at the Social MD Daisy Whitehouse said: "We like the BeerSpotters philosophy, which is having a passion for beer and an aptitude of mind that endorses only the greater good, by actively participating with accountability for the positive 'non-destructive' growth of social, economic and political change."

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